You have all heard of YouTube and the sheer mind blowing numbers of videos being watched on that channel. But most businesses don't realise that they could seriously benefit from using video as a marketing tool for their business.
Denise Wakeman over at the excellent BizTipsBlog shares her ten compelling reasons why your business should be using video as a marketing tool.
1. Google Loves Video!
And not just because they own YouTube. Video puts your SEO on
steroids. With video, you can dramatically improve your search engine
rankings.
2. Video is Personal. You can
enhance your know, like and trust factor very quickly by appearing on
video. Let your customers get to know you by seeing and hearing you!
3. Video is Immediate.
Got an idea or a message? Got a webcam? Then you can make a video
instantly and be online in minutes. (Try the "quick capture" function
on YouTube).
4. YouTube Rocks! With an
audience of 85 million viewers, YouTube is the place to be seen
online. Not only is YouTube now the 4th most popular website on the
Internet, it's also the 2nd biggest search engine! Want a piece of the
action? Create an upload your video to YouTube!
5. Video Connects. Nothing establishes a better connection with your clients and customers than video. Video creates that immediate bond.
6. Video is (mostly) Free!
With a free account on YouTube and a $40 webcam, you're good to go with
online video. In fact, you can get a free account at Animoto.com and
create a free video montage using just your photos!
7. Video gives you worldwide exposure, 24/7. Having videos online increases your visibility across the globe. Let your video work for you while you sleep!
8. It's Easier Than You Think!
New gadgets like the Flip Video camera and the new iPhone 3G with Video
make it easier than ever to capture and upload video. Both the Flip
and the iPhone let you upload directly to YouTube.
9. Video is Here to Stay.
Video is way past the trend stage and is quickly becoming a mainstream
marketing tool. The sooner you get up to speed with this valuable
resource, the better!
10. Video Accelerates the Sales Process!
The best news of all about adding video to your marketing mix is that
it greatly accelerates the sales process. People buy from someone they
know, like and trust - and video can rapidly speed that process. That
means more customers, more quickly, and more coin in your pocket!
So go out and grab a Flip HD video camera and get started!
