Facebook is a tool that many small businesses use as a tool for their business. But many miss the opportunity to maximise this. Here are seven tips to get you started with setting up your Facebook page for business:
1. Make sure you register your own page on Facebook - you can register for your page either from the home page on Facebook - you do not have to have a personal profile to develop a Facebook Page for your busines or within the area that says ‘advertise’.
2. Don't forget your key words - think carefully when creating the name for your page - your Facebook domain name for your Facebook Page can include key words that people will search for you online.
3. Make sure you complete your about page - You can add a number of different tabs to your page to include for example importing blog posts or your Twitter feed (once you get those in place). However to start off, use the ‘Info’ tab as your ‘about page’, adding details of who you are, your company overview, your products and services.
4. Set your landing page (your default page)- Set your ‘Info’ page as your default page so that if someone were to look for you on Facebook and they are not already a Fan of your Facebook Page, they will quickly get a sense of who you are and what you do.
5. Max out your Profile - Take the time to upload photos and online videos of your products or services to add rich content to your Facebook Page and given your visitors the opportunity to learn more about what you do.
6. Update your Privacy settings - Check your Facebook default privacy settings so that you can determine the information that you share including what information gets shared in the search engines – don’t be too over cautious. Remember that the reason you decided to create your Facebook Page is so that people can find your business online so you need to have key elements visible when people search for you.
7. Go get some Fans - Now you can invite some of your friends to become Fans - and of course when they become a Fan of your Facebook Page, their network on Facebook will see this and might even be interested in taking a look, becoming a Fan and even may become a client or customer in the future.
