Twitter is a social networking tool, and this is one thing many people seem to miss the point on.
For me social media is all about one word - engage. To engage properly you need to build a relationship with people, whether that be online or offline.
For me social media is all about one word - engage. To engage properly you need to build a relationship with people, whether that be online or offline.
Twitter is no different. Yes you can get the bots involved, and get everything automated for you - and yes there are tools that will actually write your tweets for you!! You can also automate your following of other twitterers as well, if you really want to. The trouble is that this is exactly what Twitter IS NOT about.
Twitter is about relationships. It’s about groups of people and communities, sharing ideas, information and experiences with each other. It is about ENGAGING with them.
So:
- stop broadcasting information like a regurgitated news channel - we already have those they are called the BBC, CNN and Reuters etc
- stop using bots for everything - ok you might get less followers to start with, but you will have a much richer experience, if the people you are following and your followers are engaged in a relationship.
- stop selling so much via your twitter feed - you don't do it in conversational relationships, so don't do it on Twitter
